This SEO experiment has been running for 1,141 days...

It's a scientific test that runs 24/7 in one of our "labs".

It reveals the most important on-page Googleâ„¢ ranking factors.

The results were checked again this morning, so they're fresh.

I'll give you the ranking factors, so you can use them.

More on that in just a second...

Yesterday, you learned how to ATTRACT the best audience.

Now you have everything you need to create amazing content.

Today, you'll learn about the "S" in F.A.S.T.

SIGNAL for service...

In an email earlier this month, we talked about this...

SEO isn't magic.

Google has a goal.

You have a goal.

Just combine the two.

Google wants users to keep coming back.

You want to be introduced to those users.

The top search results are the best Google has right now.

Pay attention to what Google currently "puts on stage".

Then create a performance that users won't forget.

And when Google comes looking for new talent, "raise your hand"...

The "S" in F.A.S.T. is all about "raising your hand".

To SIGNAL for service tells Google:
a) you're ready to serve their users
b) you're relevant for specific keywords

Now, back to that SEO experiment...

Here are the most important on-page ranking factors
(SEO experiment results for October 2019):

#1. Title Tag
<title>keyword goes here and maybe some other words</title>

#2. H1 Tag
<h1>Keyword goes here and maybe some other words</h1>

#3. URL

#4. H3 Tag
<h3>keyword goes here and maybe some other words</h3>

#5. Img Alt
<img src="" alt="keyword goes here">

#6. Italics
<em>keyword goes here</em>

#7. H4 Tag
<h4>keyword goes here and maybe some other words</h4>

#8. Body
<p>A sentence and the keyword goes here with other words</p>

Note: You don't have to put the same keyword in all those places.

You still have to amaze "Evan".

And he's human, unlike Googlebot.

These SEO signals tell Google you're ready to serve "Evan".

It should never create a bad user experience.

And you'll see why, in just a minute.

To begin, include your primary keyword in the Title, and H1 tag.

After that, you can use primary synonyms in the other areas.

For example, if your primary keyword was "how to reduce cart abandonment", you could use primary synonyms like, "prevent shopping cart abandonment" or "prevent abandoned carts".

That's how you keep "Evan" amazed and Google informed.

That takes care of #1-7 on our list.

Now, let's improve #8.

Let's increase the relevance of your content.

To do this, search Google for your primary keyword.

In this example:
"how to reduce cart abandonment"

Look through the results for frequently occuring words/phrases.

For example the word "rate"...

(Tip: Use Ctrl-F to highlight all instances.)

Here are a few more...
online shopping

(Note: KeywordMapPro can find all the patterns in 30 seconds or less.)

Once you've got your LSI terms, try to add some of them into the body of your amazing content.

By including terms that Google believes are semantically related to your primary keyword, you send the signal to Google that you're ready to be "put on stage".

Now...just two more things to do before you publish.

Let's make your search listing as persuasive as possible.

Your Title is just like the headline of an offer.

It's responsible for 80% of the click through rate.

Your Description is like the deck copy of your headline.

The secret is to treat your Title and Description like a PPC ad.

You can use sites like SpyFu, SEMRush, and aHrefs to look at actual PPC ads to get ideas.

Also, look down through the current Top 10 results for ideas.

Create your own persuasive Title and Description that includes your primary keyword.

That will increase your click through rate...

And that means more people are going to see your amazing content.

Those people will send "good vibes" to Google.

And Google discovers that ranking your page makes them look good.

Then the magic begins...

Because you just created a positive feedback loop...

More visitors = More positive feedback

More positive feedback = Higher rankings

Higher rankings = More visitors

Over and over again.

Right to #1.

That's how this works.

When you're done, read your content one last time.

Will it still amaze "Evan"?

Does it fulfill your content goal?

If yes, publish.

After you publish, go ahead and do a site specific search to find the 5 most relevant pages on your site for your primary keyword.

Example: how to reduce cart abandonment

Link from those pages to your new page.

Also put a link on your homepage, if possible.

That's going to get the ball rolling...

You created something amazing; now it's time to get the word out.

Tomorrow, you'll learn the "T" in F.A.S.T.

You're about to TRANSFORM your campaign into something bigger than you ever imagined.

Because this is just the beginning...

Until then,
Paul Victor.