Here's the system that brought us 40,427 visitors.
The best part is, those visitors have spent $8,085 so far...
And the traffic keeps coming in like clockwork, month after month...
Now, imagine that you knew in advance that the content you were about to create would be worth over $8,000 dollars.
Think about how easy it would be to scale your content marketing if you had that much money to create it.
That's exactly what I want to share with you.
It's called the F.A.S.T. Content Marketing System.
Each step builds on the previous one, so you get compound results.
In this email, I'll break down the first step, so it's easy to understand.
And I'll give you specific examples, so it's not just theory.
Ok, let's dive in...
The "F" in F.A.S.T. stands for FOCUS.
This step includes two actions:
1. You have to focus on your overall goal...
These two actions will only take you a few minutes, but they'll be indespensible as you move forward.
Before you start creating any type of content you need to take a few minutes to stop and "find your why".
This is true whether you're planning to write a blog post, create a YouTube video, make a software app, create a white paper, etc...
The "why" pulls you to the finish line.
It keeps you going when things get hard.
I love the work that B.J. Fogg has done on human behavior.
Nir Eyal says that "many of Fogg's students went on to do great things at Facebook and Uber and that Mike Kreiger, a co-founder of Instagram, actually created the Instagram prototype in B.J. Fogg's class, which he later sold for $1 billion dollars."
Here's the Fogg Behavior Model:
Hang on, because this will make a lot more sense in just a second.
There are 3 key factors:
This model shows us that if a task is hard (Ability), then when we get the Prompts to begin working, we must also have high Motivation, or we won't begin.
In other words, "If it's hard, and you don't care, you won't do it."
Plain and simple.
What does this have to do with content marketing?
Here's the thing...
Creating great content is challenging.
And the chart shows us that it's going to require plenty of motivation.
To get that motivation, start with a strong "Why".
"When the WHY is big enough, the HOW is easy."
Not having a big enough WHY will keep you from creating great content.
Once you figure out your big goal, write it down.
That way, when prompted, you'll be able to do great work.
That's the first FOCUS step.
Now, let's go to the next one...
You need to come up with the specific "why" for this piece of content.
And the key here is that your content goal needs to help you reach your big goal.
Use this statement to find it:
"This piece of content is ______________ right now, which is moving me measurably closer to my goal."
Then, fill in the blank...
It could be:
But it should not be:
Your content goal should be measurable in Google Analytics.
In other words, the goal should be something you can track.
In fact, you'll be setting up your analytics so you can actually see how well your content does...more on that in a minute.
Back to the measurable goal...
Your content goal now looks like something like this:
"This piece of content is generating leads right now, which is moving me measurably closer to my goal."
Next, you need to write down the details...
1. Write down WHAT this content does to help you reach your big goal.
2. Write down HOW this content is moving you measurably closer to your big goal. Be specific. Do the math.
3. Write down WHEN you started, and predict how much time you spent.
Here's a quick example:
Read this when your Prompt goes off to work on content.
This will help you start and finish strong.
But that's not the only big benefit...
Another big benefit of the FOCUS step is that it allows you to harness the power of Black Box Thinking.
Black Box Thinking allows you to turn failure into improvement.
Think about the airline industry.
The reason there are so few plane crashes is because they learn from every mistake.
They can do that, because they collect all the data in the flight recorder.
The FOCUS step is powerful, because it allows you to come back after you've finished to see how good your predictions were.
If you skip this step, you won't have the raw data you need to make big improvements.
It's hard to accurately remember what you were really thinking if you just try to reconstruct this from memory, after the fact.
Which is why you need to write the details now.
Once you've written this down, you've completed the "F" in F.A.S.T.
And that's important...
It's the foundation for everything else you're going to do.
Now, let's do one more thing...
(Note: If you don't already have Google Analytics installed, you can use this simple guide to get setup, or you can setup your goal in your current analytics system.)
Let's go ahead and setup Google Analytics for your content goal while it's still fresh on your mind.
Step 1: Login to Google Analytics
Step 2: Click the Admin link (lower left corner)
Step 3: Click on Goals
Step 4: Create a New Goal
Step 5: Choose "Custom"
Step 6: Add the Goal Name and pick the Goal Type
Step 7: Finalize the Goal details and Save
Here's what you've got now:
1. You know why you're doing this.
In the next email you'll learn how to ATTRACT the best audience...